Southwest District

The Central Texas Chapter of the Public Relations Society of America (PRSA) serves Waco and the surrounding area.


Welcome to the Central Texas PRSA chapter Web site. Please join us at out next meeting to learn more about our organization.

How does the PRSA code of ethics apply to social media?

Social Media Ethics presented by Central Texas PRSA Ethics Officer Todd Overpeck, APR

Social Media Ethics Cheat Sheet

10 Steps to Resiliency: How to Stay Marketable in the Changing Workplace

Presented to the Central Texas chapter of PRSA by Michele Glaze, APR Christina J. Moore, APR


Public Relations Code of Ethics



Public Relations is a Fast-Paced World
Thanks to everyone who made our workshop a success. We learned about social media from Starr Million Baker with INK Publications in Austin and improving our balance from Lamar C. Smith, author of "There's More to Life than the Corner Office." Lance Martin with L-3 explored how to handle "gifting" as a corporation from a public relations perspective. We enjoyed a great day of professional development.


Congratulations to our Best of Texas Winners!

Bronze - Brochure
Baylor i5 Program Brochure
Baylor University's Hankamer School of Business
with Pollei Design Works

Merit - Magazine
Waco Chamber Business Quarterly
Greater Waco Chamber

Ask What You Can Do for PRSA ... Online
Volunteerism, or the willingness of people to work on behalf of others without being motivated by material gain, is an important part of American society. Who could forget President John F. Kennedy’s inaugural address, in which he famously challenged all Americans to “ask not what your country can do for you — ask what you can do for your country?”

Volunteerism also is a key element in the continued growth and success of PRSA. Quite simply, PRSA could not survive without a large group of dedicated volunteer leaders from across our members who consistently lend their passion, creativity and management skills to committees and task forces at the National level, as well as to various roles at the District, Chapter and Section levels.

With the start of a new year, why not ask yourself what you can do for PRSA? Becoming a volunteer leader is not only rewarding, it’s a great way to build your network. Plus, it looks great on your resume.

Volunteering also is easier than ever before, so why not get involved today? Just log in to MemberNet, at PRSA click on “My Preferences” and select the “Volunteer Interests” tab. There, you can indicate your interests and help us identify volunteer leadership opportunities that are well-suited to your talents and experience.

Exciting volunteer positions exist in six key areas: Learning (professional development, International Conference); Community (diversity, membership); Thought Leadership (educational affairs, research); Advocacy and Ethics (industry issues, ethics and professional standards); Recognizing Capabilities and Accomplishments (honors and awards, Accreditation); and Organizational Excellence (audit, finance, branding, strategic planning).

Regardless of which area you choose, PRSA staff members will be there to guide you every step of the way, making the experience easy, enjoyable, and personally and professionally rewarding.


APR Accreditation

Does your resume need new acronyms?

Why earn an APR?

• Show Your Colleagues and Employer You've Got What It Takes! APR designation demonstrates your knowledge, experience and ethical judgment in public relations.

• Show Me The Money, I! APR Preferred job listings are increasing nationwide--it is a symbol of excellence and professionalism.

• Show Me The Money, II! Salary surveys consistently show APRs earn up to 25 percent more than their non-accredited peers.

• Personal Satisfaction! Accredited in Public Relations...Take pride you've accomplished something that few of your colleagues have attempted.

Basic APR QA
Click here for a fact sheet about becoming APR certified through PRSA.

Quick Tips

Helpful Report: Trends and information for senior PR professionals can be found in the Cushman Report.